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2016 Mobile Ad Summit
Friday
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September 
27
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7:00pm
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Friday
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September 
27
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Morning or Evening Desert Safari, Pros and Cons

Dubai’s desert safaris offer a thrilling escape into the mesmerizing Arabian sands, providing unique experiences that blend adventure, culture, and natural beauty. When planning a desert safari, one of the key decisions you’ll face is choosing between a morning or Evening desert safari. Both options offer distinct experiences, each with its own set of pros and cons. In this blog, we'll explore the differences to help you decide which is the best fit for your adventure.

 


Morning Desert Safari
The morning desert safari is ideal for those who want to start their day with an adrenaline rush. It’s a shorter experience, typically lasting around 3-4 hours, and it usually begins early in the morning to avoid the midday heat.

 


Pros:
Cooler Temperatures: The early morning temperatures are generally cooler, making it more comfortable for outdoor activities. This is especially important during the hotter months when midday heat can be overwhelming.
Thrilling Adventures: Morning safaris often focus on high-energy activities like dune bashing, quad biking, and sandboarding. If you're an adrenaline junkie, the morning safari is packed with action from the start.
Less Crowded: Because morning safaris start early, they tend to be less crowded. This can provide a more peaceful and personal experience, allowing you to enjoy the desert's serenity without large groups of tourists.
Free Afternoon: After your morning adventure, you have the rest of the day to explore other parts of Dubai. This is a great option if you have a packed itinerary and want to maximize your time in the city.


Cons:
No Cultural Experiences: Unlike the evening safari, the morning option typically doesn’t include cultural activities like belly dancing, henna painting, or a traditional Arabian dinner. If you’re looking for a cultural immersion, the morning safari might leave you wanting more.
Shorter Duration: Morning safaris are generally shorter in duration, meaning you might miss out on some of the more relaxed aspects of the desert experience, such as enjoying the sunset or stargazing.
Early Start: For those who prefer a leisurely morning, the early start time can be a downside. You'll need to wake up quite early to catch the morning safari, which might not appeal to everyone.


Evening Desert Safari
The Evening desert safari is the most popular option, offering a comprehensive experience that combines adventure, culture, and relaxation. It typically lasts around 6-7 hours and takes you into the desert as the sun begins to set.

 


Pros:
Stunning Sunset: One of the highlights of the evening safari is witnessing the desert sunset. The sky transforms into a palette of vibrant colors, creating a breathtaking backdrop for your adventure. It’s a photographer’s dream and a moment you’ll cherish.
Cultural Immersion: Evening safaris often include a visit to a Bedouin-style camp where you can enjoy traditional Arabian hospitality. Activities such as camel rides, henna painting, shisha smoking, and cultural performances like belly dancing and Tanoura dancing are usually part of the package.
Lavish Dinner: The evening safari usually concludes with a buffet dinner featuring a variety of Middle Eastern dishes. This culinary experience adds a delightful end to your day, allowing you to savor authentic flavors under the stars.
Stargazing: After the dinner and performances, the evening winds down with an opportunity for stargazing. Far from the city lights, the desert sky is clear and filled with stars, providing a peaceful and serene ending to your safari.


Cons:
Warmer Temperatures: The evening safari starts later in the day when temperatures are warmer. While the heat subsides as the sun sets, the initial part of the safari can be quite hot, particularly during the summer months.
Crowds: Evening safaris are more popular, which means they can be crowded. If you’re looking for a more private experience, the evening safari might not be as appealing due to the larger groups.
Longer Duration: The evening safari is longer, which might not suit those with limited time or those who prefer shorter, more intense experiences.


Conclusion

Choosing between a morning and evening desert safari ultimately depends on what you’re looking for. If you want a quick, adventure-packed experience with cooler temperatures and fewer crowds, the morning safari is the way to go. However, if you’re looking to fully immerse yourself in the cultural aspects of the desert, enjoy a stunning sunset, and indulge in a traditional Arabian dinner, the Evening desert safari is the better choice.

Both options offer unforgettable experiences, so consider your preferences and schedule to make the most of your desert adventure in Dubai.

Speakers

Jerry Zen

CEO, 3DAYS

Zen is a pioneer in the field of mobile advertising. 3DAYS is the 5th company that has achieved a Fortune 500 ranking under his guidance.

Kate Welsh

VP of Sales, 3DAYS

With a decade of leadership experience at 3DAYS, Welsh oversees sales, operations, growth initiatives and strategic alliances.

Sarah Chen

CEO, AdTank

Chen is founder and CEO of AdTank, a digital advertising think tank that partners with brands to unlock consumer markets through marketing.

Jenny Grace

Founder, Target Tween

Target Tween specializes in trend forecasting and marketing strategies for the tween and teen demographics.

Forest Bello

VP, Digital Media, Clicker

As VP of Digital Media at Clicker, Bello crafts innovative and creative solutions for the digital space, specializing in minority consumers.

Amit Sands

Digital Director, Power Haus

Sands heads up a world-class team of 120, and leads digital capability and integration for a suite of 50+ corporate clients.

Vee Nguyen

Editor, Ad Market Magazine

Nguyen covers mobile news and trends for Ad Market Magazine. Her work has also appeared in The New York Times, and Wired.com.

Charlie Gaudenzi

Mobile Analyst, Mobile Arts

Mobile Arts conducts quantitative and qualitative research on mobile habits, market trends, and user needs across the globe.

Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


The 2016 Mobile Ad Summit will take place in the Penthouse suite of The Georgia Center Hotel, which is conveniently located in the heart of Atlanta. Sign in at the registration desk and head up to the top floor.

About our partners

The Georgia Center Hotel has proudly served Atlanta's corporate needs for over 25 years. With 10 ballrooms, an expansive media center, multi-media technology and an in-house production staff, The Georgia Center excels in creating memorable special events. 

The Peach Tree is renowned for its healthy preperations of decadent Southern classics. Winner of two Eat Up Awards and a leader in farm-to-table cuisine, The Peach Tree offers casual-chic dining in the heart of Atlanta.

About 3DAYS

A Fortune 500 company, 3DAYS sets the platinum standard for engaging, media-rich mobile ads. With award-winning campaigns in video, interactive and animated content and partnerships with top-tier creative agencies across the globe, 3DAYS dominates the mobile ad solutions field and delivers effective, cost-effective solutions.

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